Ben's Sugar Shack: Community Loan Fund Borrower Sees Sweet Success
Where are they now? Community Loan Fund borrowers find long-term success. After owner Ben Fisk received a loan and business coaching from the New Hampshire Community Loan Fund in 2014, our support helped him grow as a young entrepreneur. Today, Ben’s Sugar Shack is thriving. And the newest addition — the Maple Station Market — has become a community hub and tourist destination in the Monadnock Region since it opened two years ago.
Growing Up While Building His Dreams
Ben Fisk has always dreamed big. At a young age, he set out to become one of the largest producers and packers of pure maple syrup in the world.
Today, Ben’s Sugar Shack is one of the top five maple producers in New Hampshire because he’s learned to embrace his ambition — and seek support along the way.
“I used to set really, really high goals,” Ben said recently, standing inside his busy market and production facility in Temple, where he was happy to stop and explain how maple is made to visitors
“We’re still trying to achieve some of those goals. As we try to perfect things, we set real goals that can be met each year. I’ll probably never be happy where I end up — I always want more. You become who you are that way.”
2014: A Young but Seasoned Entrepreneur Seeks Support
When Ben first met our lending team in 2014, his company had approximately 10 employees. They harvested sap, boiled it into syrup, and sold most of their products wholesale to retailers. They produced about 5,000 gallons of pure maple syrup that year and also purchased syrup from local farms.
Then in his mid-20s, Ben had seen exponential growth for his maple products business since his dad helped him hang 13 buckets on maple trees in Temple when he was 5 years old.
But, his business was starting to face a few obstacles as it grew.
First: Maple producers are at the mercy of mother nature. Ben taps trees as early as January but sap stops and starts flowing over the next few months as temperatures fluctuate. When maple trees bloom in spring, it marks the end of the season.
Secondly, as the number of new wholesale customers increased, so did the need for enough cash flow to purchase syrup at good prices and fulfill orders.
“We didn’t have a lot of assets to borrow against, and we were very new in business,” Ben said.
Third: he kept most of his business in his head and needed better systems for his finances.
When Farm Credit East suggested Ben approach the Community Loan Fund for a loan, he got more than he expected.
“To find someone who could listen to my story and my ideas for where I wanted to take my business — and actually fund it — was huge,” he said. “I would say that’s the largest difference between [the Community Loan Fund] and a conventional bank.”
He received a loan from our sustainable food and farms program that was paired with personalized business coaching.
With support from his coach, Ben implemented a costing system that provided more detailed information about the company’s profit margins by product and customer, improving his financial systems and reports. He also secured bigger customers, like Hannaford supermarkets.
“We started to really identify what the business was and the value of it,” he said.
By 2015, he had increased revenues by 20 percent. The results — and his dedication to improving his business practices — helped him secure additional financing in 2015 and 2016 from the Community Loan Fund, along with a loan from Farm Credit East to build a new warehouse.
2025: Ripple Effects of Support Still Flowing
Flash forward 10 years to 2025: Ben’s business has more than 70 employees and he’s about to celebrate the two-year anniversary of opening The Maple Station Market off Route 101 in Temple, which has become a community hub and a tourist destination.
The Maple Station Market includes a deli, bakery, and grocery store, with maple donuts and maple creemees (soft-serve ice cream) made year-round.
“The community really needed a place like this,” Ben said. “One of the best things about that is that we actually get to support a lot of local businesses by carrying their products and selling them here at the store now.”
The building is also home to all aspects of indoor production needed to ship maple products worldwide. Visitors can also learn how maple syrup is made and in March, watch the sap flow directly into the new sugarhouse and boil inside the state-of-the-art evaporator. A large poster marks their progress toward “Ben’s Goal” for gallons of syrup produced each year.
Although the headwinds facing agricultural businesses are strong, Ben is confident about maple’s timeless popularity and the Ben’s Sugar Shack brand.
“People know who we are,” he said. “We feel that people might pay that extra dollar to buy our maple syrup off the shelf.”
This year, Ben’s Sugar Shack tapped 29,000 trees. Ben wants to tap up to 50,000 trees by 2027 (72 percent more than this year) and eventually add on to The Maple Station Market.
Looking back, Ben said the Community Loan Fund’s support played a large part in his early career.
“We probably wouldn’t be here if we didn’t secure some of those funds,” he said. “But it wasn’t even so much about the money for us ... it was about the training they brought to us in that time.”
Although he’s achieved many of the milestones he mapped out for Ben’s Sugar Shack, he also measures success as a business owner in smaller ways.
“Early off in my career, it was hard to take a day off and know things were going to be okay when I got home,” he said. Now, “I can leave this facility and know that it runs great and everything is going to be fine when I get back.”
Although the headwinds facing agricultural businesses are strong, Ben is confident about maple’s timeless popularity and the Ben’s Sugar Shack brand.
“People know who we are,” he said. “We feel that people might pay that extra dollar to buy our maple syrup off the shelf.”
This year, Ben’s Sugar Shack tapped 29,000 trees. Ben wants to tap up to 50,000 trees by 2027 (72 percent more than this year) and eventually add on to The Maple Station Market.
Looking back, Ben said the Community Loan Fund’s support played a large part in his early career.
“We probably wouldn’t be here if we didn’t secure some of those funds,” he said. “But it wasn’t even so much about the money for us ... it was about the training they brought to us in that time.”
Although he’s achieved many of the milestones he mapped out for Ben’s Sugar Shack, he also measures success as a business owner in smaller ways.
“Early off in my career, it was hard to take a day off and know things were going to be okay when I got home,” he said. Now, “I can leave this facility and know that it runs great and everything is going to be fine when I get back.”
By the Numbers: Then & Now
We support local businesses because of the greater impact they have on communities. They are the source of jobs and often are central gathering places that provide much more than goods and services.
Businesses like Ben’s Sugar Shack are the heart of their communities. Investing in them brings returns that go far beyond their economic impact, even after loans are repaid.
5,000
Gallons of maple syrup harvested in 2014
11,030
Gallons of maple syrup harvested in 2025
10
Employees in 2025
70+
Employees in 2014
13
Trees tapped in 1993
29,000
Trees tapped in 2025
To small business owners get the coaching they need to be successful and sustainable, please make a donation or contact us info@communityloanfund.org to learn more about how you can make a difference in your community.